Facebook Ads

When you go onto a site like Facebook, they always have advertisements on the screen. Below is a screen capture of two ads that ran simultaneously. I thought these ads were funny because they use (obviously) the same picture, but reflected. What do you think is going on here?

Interesting that one ad is for learning how to work in internet marketing and the other is for learning how to get money from the government (not working) to pay off debts and travel.

I get the feeling that most Facebook ads are scams, but every now and then they make me laugh.